Web Development & Digital Expansion
When Harry’s and Adrienne’s set their sights on West Palm Beach, we knew their digital presence had to carry the weight of legacy and meet the expectations of a discerning multi-city audience.
We approached the project with deep respect for what made Harry’s Restaurant Group beloved in New York City: timeless hospitality, a commitment to quality, and the ease that defines every guest interaction. The goal was to reflect this digitally through a thoughtful, refined user experience that honored the brand’s heritage while embracing its next chapter.
Bringing New York to Florida
West Palm Beach has quickly become the downtown of Florida and the 'Wall Street of the South,' with many of Harry’s longtime guests now calling it home. That connection shaped our strategy. We leaned into what New Yorkers already loved about Harry’s—its classic wine program, elevated yet approachable menus, and signature atmosphere—while adapting the tone and visual language to resonate with the Palm Beach market.
Digital Refresh Highlights
Elevated UX Design: We created intuitive navigation and clean layouts to guide users effortlessly—from browsing menus to booking reservations or ordering online.
Unified Group Identity: The Harry’s Restaurant Group website serves as a digital flagship, tying together all six concepts with storytelling, photography, and streamlined access to each property.
Location-Specific Branding: While the DNA of each brand remained intact, we refined color palettes, imagery, and language to feel contextually relevant to the WPB lifestyle.
Platform Integration: Each site integrates seamlessly with tools like OpenTable, Toast, and reservation CRMs, ensuring functionality matched form.
https://www.harrysbarrestaurant.com/https://www.adriennespizzabar.com/
https://www.harrysrestaurantgroup.com/
