Client Overview
Muddling Memories is a trailblazing cocktail consultancy redefining modern mixology through unforgettable pop-ups, brand collaborations, and content creation. Known for their boundary-pushing flavor profiles and eye-catching drink design, they’ve built a cult following across the food, beverage, and cultural space.
Project Goals
Launch an Online Store: Create a clean, elevated, and easy-to-navigate Shopify storefront to house Muddling Memories’ growing product line (syrups, kits, and merchandise).
Drive Brand Buzz: Collaborate on viral social content that supports high-profile partnerships with brands like Hellmann’s Mayo, Talenti, Corona, and Topo Chico.
Bridge Culture & Cocktails: Maintain Muddling Memories’ playful tone while elevating their digital presence to reflect their unique position in the world of culinary innovation and beverage artistry.
What We Did
1. Digital Storefront Design – Shopify
Custom Shopify Build: Designed and launched a Shopify site optimized for mobile users with quick-buy functionality, press features, and a visually compelling homepage.
UX/UI Strategy: Mapped a buyer journey that makes exploring seasonal drops and limited-edition products feel exclusive and exciting.
On-Brand Touchpoints: From product descriptions to CTAs, every word and layout decision captured Muddling Memories’ balance of cheeky humor and professional mixology cred.
2. Content Strategy & Creation for Brand Collabs
Viral Video Concepts: Co-developed and directed short-form content with visual hooks that stopped the scroll. Think: a Hellmann’s Mayo Martini executed with irony and flair, complete with that signature MM garnish.
Recipe Development Meets Culture: Highlighted products like Talenti Gelato and Topo Chico in inventive cocktails that aligned with current food trends (e.g. dessert cocktails, savory sips, zero-proof drinks).
Agile Production: Leveraged real-time trends, turning around TikTok and Reels-ready edits in days to align with brand release schedules.
3. Campaign Support & Amplification
Social Launch Kits: Designed post templates, stories, and interactive content (like polls and Q&As) to encourage fan participation and shares.
Influencer Touchpoints: Advised on seeding and creator outreach to ensure Muddling Memories collabs reached niche foodie audiences and macro creators alike.
Analytics & Optimization: Tracked engagement spikes and shares to identify what formats and storytelling styles worked best, helping shape future brand direction.
Key Collabs & Highlights
Hellmann’s Mayo Martini: Generated tens of thousands of organic views in under 48 hours; picked up by food media outlets for its unexpected twist and cultural cheekiness.
Talenti Gelato Drop: Transformed the frozen treat into an over-the-top boozy dessert, shared widely on TikTok and IG Reels, sparking DMs from dessert bloggers to mainstream outlets.
Corona x Topo Chico: Summer collab content played into nostalgia with a vibrant, laid-back visual identity and sound design, aligning with Gen Z and Millennial audiences.
