The Challenge:

Create a brand experience as layered, thoughtful, and transportive as the space itself. One that begins the moment you search the name, and lingers long after the final spoonful of gelato.

The Story:

When Arden Pickoff Rafferty set out to create Banque, she wasn’t just opening a restaurant—she was building a world. A patisserie by morning, café by afternoon, and fine dining by night, Banque unfolds like a story. Each corner, texture, and note of flavor speaks to something curated with obsessive care and understated luxury.

Our task was to make that world tangible before guests ever walked through the door.

What We Did:

We approached Banque as an experience-first brand, designing digital and visual systems that could hold the same quiet magic that fills the space itself.

• Website Design & Development

  We crafted a digital home that feels like an extension of the space—open, elegant, and unexpected.

• Brand Structure & Messaging

  We developed a flexible identity system that moves fluidly between café, bar, and restaurant service without losing cohesion.

• Creative Direction

  Directed photo and video shoots that focused on light, movement, and detail—working closely with the kitchen and staff to capture the rhythm of the day.

• Content Creation

  From flaky croissants to late-night pours, we told Banque’s story through a layered content strategy built for long-term momentum.

• Social & Email Marketing

  Ongoing strategy and execution designed to grow a loyal community and share what's happening behind the scenes in real time.

The Result:

Banque launched not just as a restaurant, but as a moment—an atmosphere you feel instantly and remember vividly. Every digital touchpoint now mirrors the physical space: rich with intention, quietly luxurious, and entirely its own world.