Building the Dreamscape

Located in Hudson, NY, Banque blends the charm of a European café with the craft of a modern pâtisserie.

Located in Hudson, NY, Banque blends the charm of a European café with the craft of a modern pâtisserie.

Building the Dreamscape

Located in Hudson, NY, Banque blends the charm of a European café with the craft of a modern pâtisserie.

The Story

A patisserie by morning, café by afternoon, and fine dining by night, Banque unfolds like a story. Each corner, texture, and note of flavor speaks to something curated with obsessive care and understated luxury.

Our Work

We approached Banque as an experience-first brand, designing digital and visual systems that could hold the same quiet magic that fills the space itself.

  • Website Design & Development: We crafted a digital home that feels like an extension of the space—open, elegant, and unexpected.

  • Brand Structure & Messaging: We developed a flexible identity system that moves fluidly between café, bar, and restaurant service without losing cohesion.

  • Creative Direction: Directed photo and video shoots that focused on light, movement, and detail—working closely with the kitchen and staff to capture the rhythm of the day.

  • Content Creation: From flaky croissants to late-night pours, we crafted Banque’s story through a layered content strategy built for long-term momentum.

  • Social & Email Marketing: Ongoing strategy and execution designed to grow a loyal community and share what's happening behind the scenes in real time.